First off a little latte art to get your morning jump started. I'd so love to learn how to do this!
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| Latte art by barista Joerael Elliot via I Need Coffee |
After the debates last week, I was listening to MSNBC and an interview with Howard Schultz, Chairman, President and CEO of Starbucks. He has taken a rather unorthodox use of his platform for the Brewing Jobs in America Campaign. The lackluster debate had me feeling ambivalent apathetic{i do care very much about the outcome, I meant I was suffering from a temporary boredom}about the elections, and Schultz was a refreshing voice of reason to hear speaking about the economy. Listen up candidates: Take A Page and change the narrative to the positive!
"Let’s tell our government leaders to put partisanship aside and to speak truthfully about the challenges we face," Schultz said in an open letter on the website. "As citizens, let’s all get more involved."
Starbucks and the Opportunity Finance Network (OFN) teamed up to launch the Create Jobs for USA Fund almost one year ago. The OFN is a group of community lending institutions established to get money flowing back into the "local" small businesses, especially those serving disadvantaged communities. The Starbucks Foundation seeded the Fund with a $5 million donation and now nearly 7,000 U.S. company-operated Starbucks stores accept donations and distribute red, white, and blue Indivisible wristbands to donors who contribute $5 or more.
I'm sure you've seen the bracelets at the counter as you tell the barista which mocha, frappa, 1/2 decaf, low fat, macchiato, slow drip , Americano latte you would like. {I still ask for a medium-it IRRITATES me to call it grande}. Customer purchases of Starbucks Made in the USA Indivisible wristband for $5 provide a financial donation to OFN. The money goes straight to the cause. In the past 15 years, community based businesses have created over 60% of the new jobs in this country.
Starbucks and the Opportunity Finance Network (OFN) teamed up to launch the Create Jobs for USA Fund almost one year ago. The OFN is a group of community lending institutions established to get money flowing back into the "local" small businesses, especially those serving disadvantaged communities. The Starbucks Foundation seeded the Fund with a $5 million donation and now nearly 7,000 U.S. company-operated Starbucks stores accept donations and distribute red, white, and blue Indivisible wristbands to donors who contribute $5 or more.
I'm sure you've seen the bracelets at the counter as you tell the barista which mocha, frappa, 1/2 decaf, low fat, macchiato, slow drip , Americano latte you would like. {I still ask for a medium-it IRRITATES me to call it grande}. Customer purchases of Starbucks Made in the USA Indivisible wristband for $5 provide a financial donation to OFN. The money goes straight to the cause. In the past 15 years, community based businesses have created over 60% of the new jobs in this country.
However pretentious I might think their menu jargon, I applaud the #Indivisible campaign from Starbucks and their bi-partisan effort to address the social issue of unemployment. Whether or not you question the intentions of a corporation's slick marketing campaign, I think we can agree that money spent raising awareness and harnessing a grass roots activitism is a good investment in our country's future.
As Shultz reiterated, 'American needs to win the the election more that either party does.' This is really a macro issue, China is having it's own growing pains, and parts of the Euro zone are under economic siege. This is really a chance for America to demonstrate a new level of leadership; only time will tell if the powers that be can step up and seize the opportunity.
As Shultz reiterated, 'American needs to win the the election more that either party does.' This is really a macro issue, China is having it's own growing pains, and parts of the Euro zone are under economic siege. This is really a chance for America to demonstrate a new level of leadership; only time will tell if the powers that be can step up and seize the opportunity.
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